Monday, 22 July 2013


Lopez, Pogba and Aboagye.

The run-up could be described as slow, lazy, languid, nonchalant or all of the above and the keeper and all others present had to wait an aeon before the ball hit the twine. This was the scene I witnessed at a kids kick-about behind my house. The football game had gone to a penalty shoot-out and one of the kids had just dispatched his penalty in the manner described above, this set my mind racing and wondering where I had first seen such a penalty. Then the kid raced away in delight screaming “Pogba, Pogba…” then it hit me, I had watched Paul Pogba’s dispatch two penalties in similar fashion at the World Youth Championships in Turkey. At that time I remember thinking to myself “now every-one will take a penalty in a similar manner”(that was too optimistic but hey that’s the way I felt at the time) and call it “The Pogba”. “The Pogba” can be described as a Roberto Carlos free-kick but in “sloooooooooooooooooooow” motion. 
I decided to make a list of footballers who have moves or skills named after them or that they invented. 

THE SCORPION KICK(José René Higuita Zapata) - in a friendly against England in 1995 at the old wembley stadium Colombian goalkeeper Higuita  nicknamed El Loco(The Madman) created this save. After an aimless ball by Jaimie Redknapp, Higuita produced this stop; according to him he did so because he saw the linesman raise his flag.

Candreva dispatching his panenka
THE PANENKA(Antonin Panenka) -  ‘darting very quickly towards the ball, letting people expect a strong shot, stopping brutally when transferring weight onto the back foot, hooking the ball with a spoon-like shot, and using a sort of lob, whose slow, swirling trajectory completely fools the opposite goalkeeper’. This description is given by Jean-Philippe Réthacker in France Football, on the day after a Euro 1980 qualifier between Czechoslovakia and France (2-0, on 4 April 1979), where Antonín Panenka fooled Dominique Dropsy. It gained worldwide attention when he used in the Belgrade final of the 1976 European Championship which gave Czechoslovakia the title against the great team of the Federal Republic of Germany. For those with short memories think Candreva( Italy v Spain in the recent Confederations Cup). 

THE RABONA( Ricardo Infante)-  the rabona is a method of kicking the football whereby the kicking leg is wrapped around the back of the standing leg—effectively with one's legs crossed.  The first rabona was performed by Ricardo Infante in a game between Argentinian teams Estudiantes de la Plata and Rosario Central in 1948. Apparently the first filmed rabona was performed by Pelé in the São Paulo state championship in 1957.  In the 1970s this move was simply called a "crossed-kick."

THE STEP-OVER(Robbie Cook) - according to Wikipedia the step over (also known as the pedalada, the Denílson, or the scissors) is a dribbling move, or feint, in football, used to fool a defensive player into thinking the offensive player, in possession of the ball, is going to move in a direction he does not intend to move in. The move was reportedly invented by Robbie Cook who was famous for it and who was nicknamed "Absolute Playa" in the late 1990's early 2000's. The move has since been over-used and over-prostituted by players such as Ronaldo. Denilson and C. Ronaldo.

THE MARSEILLE TURN(Maradona/Zidane) - The Marseille turn, also known as the 360(in Ghana), the Maradona, the Roulette and the Gringo is a specialised dribbling skill in football. It is sometimes known as the 360 turn, the Marseille Roulette, Rolie Polie or the Piroman.  Zinedine Zidane popularized this move and the skill is referred to as “Zidane in Ghana”.

Cruijff bamboozling Olsson 

THE CRUIJFF/CRUYFF TURN(Johan Cruijff) - The images above are of the famous moment when the Netherlands and their Total Football took on Sweden in the second Group 3 game of the 1974 World Cup. The man to feel sorry for is Sweden rightback Jan Olsson. Cruyff plants his left foot and fakes to cross with his right, but instead uses his right to drag the ball behind, turn 180 degrees and accelerate away from poor Jan Olsson, with the poor Swedish defender left resembling a drunk who’s misplaced his housekeys.(from the WorldCupBlog).

THE DIVING HEADER(Pablo Bartolucci) - The diving header requires getting both feet off the ground, and a jump towards the football. You should be almost horizontal as you head the ball, using your forehead as always. Generally, take off is from only one foot, because the diving header is usually attempted on the run. The diving header requires bravery(ask John Terry how Diabys’ boot tastes), co-ordination and good anticipation. Bartolucci is credited with inventing this technique in Argentina.

THE BICYCLE KICK(originator disputed) - bicycle kick or scissor kick is a physical move made by throwing the body up into the air, making a shearing movement with the legs to get one leg in front of the other without holding on to the ground.  The move can either be done backwards or sideways. Performed in ball games, when the move is done with one leg high over the head to reach the ball (located in the original head height).According to Inverting The Pyramid by Jonathan Wilson “the bicycle-kick was invented in Peru in the late nineteenth century; most seem to credit Ramón Unzaga Asla, a native of Bilbao who emigrated to Chile and first used it in 1914 (hence the use of term chilena throughout Spanish-speaking South America, unless that refers to David Arellano, a Chilean who popularised the technique on a tour of Spain in 1920); while others follow Leônidas, the Brazilian forward of the thirties, in attributing it to Petronilho de Brito. Weirdly, the former Aston Villa chairman Doug Ellis also claimed to have invented the bicycle-kick, even though he never played football to any  level and was not born until  ten years after  the  first record of Unzaga performing  the  trick.”

MARIANELLA/THE VOLLEYED BACK-HEEL(Juan Evaristo) - Imagine a back-hell but only in mid-air. Evaristo and his brother Mario became the first siblings to appear in the world-cup final.

Awana Diab

Special mention goes to Awana Diab who scored the final goal for the United Arab Emirates in their 6-2 win over Lebanon by back-heeling the ball into the back of the net from the penalty spot. I have yet to see another player try his penalty that’s why I didn’t put him in.

According to Charles H. Duell(Commissioner, U.S. patent office, 1899) or The Book of Facts and Fallacies" by Chris Morgan and David Langford (1981), “Everything that can be invented has been invented”. They all said this in the 1980’s but look at society now. I look forward to footballers of my generation like Pogba to invent more footballing techniques.

Friday, 19 July 2013


According to doctor Diana Howard of the International Dermal Institute in her article titled “When razor meets skin:A scientific approach to shaving”, the  average mans’ beard grows two(2) millimetres per day and there is ample opportunity to develop different skin problems during shaving. “As a matter of facts if the average man starts shaving at age 13 and continues until he is 85 years old and assuming he spends allof 5 minutes each day, he will devote over 6 monrhs of his life to just shaving his beard”. Most men after shaving their beard experience skin conditions such as rashes, razor-bumps, skin irritation, ingrown hairs, sensitization and inflammation that results in pre-mature aging.
As a result NIVEA one of the worlds best selling producers of skin care products with over 100years in the skin care business introduces NIVEA SKIN ENERGY Q10 SHAVING GEL to solve most shaving related skin problems by using skin’s own Coenzyme Q10 to produce a high performing gel  that;     
Ø Provides a close and comfortable shave.
Ø Improves the condition of the skin.
Ø Helps protect against cuts and irritations.
This shaving gel uses NIVEA FOR MEN’s expertise to create a close and comfortable shave which not only helps protect against irritation but, with added coenzyme Q10, also helps improve the condition of skin! For A truly multi-purpose shave.
The target market for the product (NIVEA SKIN ENERGY Q10 SHAVING GEL) are men who shave and are above the age of  eighteen(18) years.  The most effective promotional strategies using the six (6) forms of INTEGRATED MARKETING CONCEPTS for promoting the NIVEA SKIN ENERGY Q10 SHAVING GEL are;
Sales Promotion: is when all marketing acivities are combined in an attempt to stimulate quick buyer action or immediate sales of a product. In the first month of sales NIVEAS team will offer retail buyers extra boxes of NIVEA SKIN ENERGY Q10 SHAVING GEL to entice customers to buy the product by using buy 1 get 1 free promotions. We will convince trade customers(wholesalers and retailers) to add the product to their existing line of shaving products of which they will benefit from a 20% discount on every 5 boxes purchased.
Personal Selling: is a form of person to person communication whereby salespeople inform, educate and persuade prospective buyers to purchase the company’s products or services. The Nivea sales-team(sales people) will make house to house calls which will be aimed at persuading prospective customers to buy the product by providing the customers with information about how to use the products and the benefits derived from using it. The salespeople will also   enjoy a 15% commission on the sales of the products they make, this wll energize the sales effort.
Advertising: is any paid form of non personal presentation and promotion of ideas, goods and services, which uses the media with an identifiable sponsor. The most effective mass communications media for an advertising campaign for this type of product are magazines; a full page spread in Enjoy Accra magazine, a 30 second television advert, billboards on the principal streets of Accra and pop-ups on the internet pages of popular social networking website facebook. Flyers of  the product will also be distributed to hotels, all in an effort to create awareness(price,features,benefits purchase points) of the product.
 Sponsorship Marketing: is the practice of promoting the interests of a company and its brands by associating the company or one of its brands with a specific event.  NIVEA SKIN ENERGY Q10 SHAVING GEL will sponsor the ghanaian soccer league. The sponsorship will take the form of naming the  “man of the match” of the various matches the “NIVEA SKIN ENERGY Q10 SHAVING GEL man of the match”. The most outstanding player will receive a NIVEA hamper and also an amount of money. This will be done in order to associate the product with the best footballing talent in the country and also appeal to the male demographic who are mostly interested in football.

Publicly/Public Relations (P.R.): is non personal communication to a mass audience but the company does not pay for advertising time or space. Publicity usually assumes the form of news items or editorial comments about a company’s products or services. The P.R. department of NIVEA will send press releases and articles about the special benefits derived from using the product and how the special ingredient Q10 works and also before and after success pictures of men who shave with the product.
Point of Purchase/ Point of Sale Communications; they are displays, posters, signs and a variety of other materials that are designed to influence buying decisions at the point of purchase or point of sale. Nivea will provide displays, posters, signs and product stands to large retailers for use in their retail shops and also for further distribution to their customers.  


Advertising and IMC principles and practice  by Moriarty, Mitchell, Wells.

Tuesday, 9 July 2013


The transfer market is the arena in which football players are available for transfer to clubs.

In their aptly-titled football manual SOCCERNOMICS, Stefan Szymanski (a sports economist) and Simon Kuper (a journalist) outline a simplistic 12-step guide to the transfer-market. In this article I outline 10-steps that still pertain to the current transfer market these steps can be found in Chapter 3(GENTLEMEN PREFER BLONDS-How to Avoid Silly Mistakes in the Transfer Market);

A new manager wastes money on transfers; don’t let him.-there is a tendency in football when a new manager arrives at a new club to clear-out all existing players of the previous manager and sign his own players. In football a manager in any part of the world is considered lucky if he can have 3 years at a club. So never leave transfer issues to managers as you will be stuck with the dead wood long after they are gone.

Use the wisdom of crowds.- the wisdom of the crowds deals with how many individuals sanction a transfer i.e. the transfer of a player. They cited the example of Lyon(2002-2008), where club president Jean-Michel Aulas, the technical director Bernard Lacombe(who was the club coach between 1996 and 2006 but was given this role because Aulas wanted to keep him forever than lose him after he lost four matches) and whoever was the current club coach also sat-in during such transfer meetings ensuring that individual biases were disposed off when trying to sign a player. “Lyon’s method for choosing players is so obvious and smart that it’s surprising all clubs don’t use it. The theory of the “wisdom of crowds” says that if you aggregate many different opinions from a diverse group of people, you are much more likely to arrive at the best opinion than if you just listen to one specialist. For instance, if you ask a diverse crowd to guess the weight of an ox, the average of their guesses will be very nearly right.

Stars of recent World Cups or European championships are overvalued; ignore them.-  Stefan and Simon argue that “The worst time to buy a player is in the summer when he’s just done well at a big tournament. Everyone in the transfer market has seen how good the player is, but he is exhausted and quite likely sated with success.” They agree that clubs make these sorts of transfers because the clubs demand it and also it is a marketing gimmick to the fans; “Buying a big name is a way of saying, “Yes, we are a big club.” It gives the sup porters the thrill of expectation, a sense that their club is going somewhere, which may be as much fun as actually winning things. Buying big names is how these clubs keep their customers satisfied during the three-month summer shutdown.

Certain nationalities are overvalued.- “Clubs will pay more for a player from a “fashionable” soccer country. American goalkeeper Kasey Keller says that in the transfer market, it’s good to be Dutch. “Giovanni van Bronckhorst is the best example,” Keller told the German journalist Christoph Biermann. “He went from Rangers to Arsenal, failed there, and then where did he go? To Barcelona! You have to be a Dutchman to do that. An American would have been sent straight back to DC United.” A wise club will buy unfashionable nationalities—Bolivians, say, or Belarusians—at discounts”.

Center forwards are overvalued; goalkeepers are undervalued.- Center forward is the most overpriced position in the transfer market. (Goalkeeper is the most underpriced, even though keepers have longer careers than outfield players).

Gentlemen prefer blonds: identify and abandon “sight-based prejudices.”- On a random soccer pitch you are most likely to pay notice to a player with an outrageous Mohawk, a player wearing colourful boots or a blond. “At least one big English club noticed that its scouts kept recommending blond players. The likely reason: when you are scanning a field of twenty-two similar-looking players, the blonds tend to stand out (except, presumably, in Scandinavia). The color catches the eye. So the scout notices the blond player without understanding why. The club in question began to take this distortion into account when judging scouting reports.”   

The best time to buy a player is when he is in his early twenties.- In soccer, brilliant teenagers tend to disappear soon afterward. “Here are a few recent winners of the Golden Ball for best player at the under-seventeen World Cup: Philip Osundo of Nigeria, William de Oliveira of Brazil, Nii Lamptey of Ghana, Scottish goalkeeper James Will, and Mohammed al-Kathiri of Oman. Once upon a time they must have all been brilliant, but none of them made it as adults. (Will ended up a policeman in the Scottish Highlands playing for his village team.) The most famous case of a teenager who flamed out is American Freddy Adu, who at fourteen was the next Pelé and Maradona. Only a handful of world-class players in each generation, most of them creators—Pelé, Maradona, Wayne Rooney—reach the top before they are eighteen. Most players get there considerably later. You can be confident of their potential only when they are more mature.”

Sell any player when another club offers more than he is worth. sell any player if another club offers more than he is worth. This is what Aulas means when he says, “Buying and selling players is not an activity for improving the soccer performance. It’s a trading activity, in which we produce gross margin. If an offer for a player is greatly superior to his market value, you must not keep him. Before Essien’s transfer, Aulas spent weeks proclaiming that the Ghanaian was “untransferable.” He always says that when he is about to transfer a player, because it drives up the price. In his words, “Every international at Lyon is untransferable. Until the offer surpasses by far the amount we had expected.”

Replace your best players even before you sell them.-“ Lyon knows that sooner or later its best players will attract somebody else’s attention. Because the club expects to sell them, it replaces them even before they go. That avoids a transition period or a panic purchase after the player’s departure. Aulas explains, “We will replace the player in the squad six months or a year before. So when Michael  Essien goes [to Chelsea for $43 million], we already have a certain number of players who are ready to replace him. Then, when the opportunity to buy Tiago arises, for 25 percent of the price of Essien, you take him.”

Help your players relocate.- the most clear example is of Nicholas Anelka’s protracted transfer to Real Madrid. “Real had spent $35 million buying him from Arsenal. It then spent nothing on helping him adjust. On day 1 the shy, awkward twenty year old reported at the club, and found that there was nobody to show him around. He hadn’t even been assigned a locker in the dressing room. Several times that first morning, he would take a locker that seemed to be unused, only for another player to walk in and claim it. Anelka doesn’t seem to have talked about his problems to anyone at Real. Nor did anyone at the club ask him. Instead, he talked to France Football, a magazine that he treated as his newspaper of record, like a 1950s prime minister talking to The Times. “I am alone against the rest of the team,” he revealed midway through the season. He claimed to possess a video showing his teammates looking gloomy after he had scored his first goal for Real after six months at the club. He had tried to give this video to the coach, but the coach hadn’t wanted to see it. Also, the other black Francophone players had told Anelka that the other players wouldn’t pass to him. Real ended up giving him a forty-five-day ban, essentially for being maladjusted. Paranoid though Anelka may have been, he had a point. The other players really didn’t like him. And they never got to know him, because nobody at the club ever seems to have bothered to introduce him to anyone. As he said later, all Real had told him was, “Look after yourself.” The club seems to have taken the strangely materialistic view that Anelka’s salary should determine his behavior. But even in materialistic terms, that was foolish. If you pay $35 million for an immature young employee, it is bad management to make him look after himself. Wenger at Arsenal knew that, and he had Anelka on the field scoring goals. Milan: best club ever. AC Milan is organized in a way you can’t believe. Anything is done for you: you arrive, you get your house, it’s fully furnished, you get five cars to choose from, you know the sky’s the limit. They really say: we’ll take care of everything else; you make sure you play really well. Whereas unfortunately in a lot of clubs, you have to get after it yourself. . . . Sometimes you get to a club, and you’ve got people actually at the club who take profit from players.

Alternatively, clubs could just stick with the conventional wisdom.

Monday, 8 July 2013

ASSIGNMENT - Definition of legal terms from an interaction with a legal practitioner(name withheld).

   LEGALESE-le·gal·ese (l g -l z , -l s ). n. The specialized vocabulary of the legal profession, especially             when considered to be complex or abstruse.

1. Murder: illegally and unlawfully taking another humans life deliberately by a sane person.
2. Manslaughter: the unlawful killing of a human being without deliberation, it may be either voluntary or involuntary.
3. Rape: forcefully having sexual relations with an adult without her consent.
4. Conjugal Rights: a spouse’s rights to the comforts(including sexual relations) and companionship from his/her partner.
5. Assault: to verbally attack and threaten an individual with bodily harm.
6. Battery: an unlawful, intentional, physical attack on another person.
7. De-facto: a state of affairs which must be accepted for all practical purposes, but is illegal or illegitimate.
8. Ex-parte: making an application or motion in court without the other party of the case.
9. Misdemeanor: a minor criminal offence compared to a felony and usually punished by fines and minor jail times e.g. petty theft, traffic violations e.t.c.
10.             Felony: a serious offence such as rape, murder, treason e.t.c.
11.             Defilement: illegally and unlawfully having sexual relations with a minor.
12.             Acquittal: when a trial has run its full course and the accused is declared innocent by the court.
13.             Mens rea: the motive/intention with which an action or crime is committed.
14.             Indictment: a written accusation with evidence of the crime with which the accused is charged.
15.             Injunction: a court order by which an individual is either required to perform an act or restrained from performing an act.
16.             Certiorari: it is used to quash or kill proceedings going on where there is lack of fairness in the lower courts or false judgements.
17.             Prosecution Witness: a witness brought into a trial by the prosecution to help establish the guilt of the accused.
18.             Writ of Summons: is a document issued by a court which orders a person to respond/answer to a legal complaint within a specified time. The writ also commands a person to appear in court.
19.             Libel: to publish false information with aims to tarnish the reputation of an individual.
20.             Mandamus: it is issued by a superior court and commands an inferior body or an individual to perform or refrain from performing a particular act.
21.             Actus Reus: The actions that comprise the physical components of a crime.   It is an element of criminal responsibility along with mens rea.        
22.             Sovereign: having one’s own authority or being exempt from external authority.
23.             Prohibition: when you are barred or stopped from performing or not performing an act.
24.             Specific Performance: when you are held by a court to perform your obligations under a contract.
25.             Plaintiff: the person who sues, the complainant, prosecution e.t.c.  The person who brings the matter to court, the party who believes he or she has been wronged and comes to the court for justice.
26.             Guilty but Insane: the person has committed a crime and has been found guilty by a court but the person is not responsible for his/her actions as a result of mental health problems.
27.             Alternate Dispute Resolution (A.D.R): using other resolution methods or approaches other than the courts such as mediation, negotiation and conciliation to resolve a dispute/conflict.
28.             Self Cognizance Bail: in criminal cases where an accused person stands as surety for themselves or is granted bail in a case as a result of what the individual might stand to lose as a result of absconding.
29.             Affidavit: a written statement of facts made under oath and administered by a person authorized to do so by law e.g. commissioner of oath or notary public.

30.             Statement of Claim: a document used in civil cases written to make allegations against the accused and filed in court.


Yes, the study of sociology which is defined by Max Weber in Basic Terms (The Fundamental Concepts of Sociology) as “a science that attempts the interpretive understanding of social action to arrive at a casual explanation of cause and effects” is crucial for the student of the media because;
Karl Heinrich Marx
Students of the media are taught about how the messages they create in the course of producing news are not meant, designed or tailored for an individual but for the society as a whole. The main duties of the media are to inform, educate and entertain, in performing these duties a student of the media through his study of sociology learns to understand what type of news a particular section of society or society as a whole might find to be informative, educative or entertaining.

In Ghana’s history before the coming of the Europeans and the advent of rural urban migration most societies were isolated from each other, rarely meeting or interacting with people from other societies. This led to various societies which were divided on ethnic lines readily believing that their own way of life was the best way and that other societies were strange or evil. In today’s global world especially in the media, condemning other societies can lead to misunderstandings and violence e.g. the Rwandan genocide between Tutsi’s and Hutus. But through a student’s knowledge in sociology he/she will  learn more about various societies and also understand their actions better, this will lead to the student knowing more about different ways of life and the more he/she will appreciate and educate members of the society about how much all humans have in common. A student of the media cannot afford to ignore the variety of the world’s societies because in the selling of your news, during interviews and speaking to sources you will need to deal with people from other societies. The better you understand cultures that differ from your own, the more likely it is that you will be successful.